Media Orchard by the Idea Grove has an interesting post here, where they use a tool from TagCrowd to see what kind of words are used on major agency sites including Edelman, B-M, H-K, Ogilvy and Ruder Finn. In all fairness they also turn the cameras on themselves.
Of course, I couldn’t resist. The cloud for Morgan/Dorado is below. How do you think we did?