How do you transition social media properties?

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Image from WhiteHouse.gov

When you look at someone’s Twitter profile, or Instagram, you will often see something along the lines of “Opinions presented here do not represent my employer.”  That’s all well and good, but for the most part, you are representing your employer all the time. Social media has opened up new ways that employees and public figures build a public presence.

Let’s say that you have 500 Twitter followers, and are then hired into a high profile role at a major media company. As a result of your role, your followers grow to 100,000.  Yes, those are your followers, but could a case be made that they also belong to your employer?  What happens when you leave that job? In most cases, nothing.  You move onto your new position with your bounty of followers.  The President of the United States has chosen to do something a little different, and it’s something we can all learn from in terms of planning digital transitions.

Companies may encounter digital transitions when they do things like go through a merger, sunset a product or when a high-profile executive retires.  Read the plan from The White House and see if there is something you can use.