Back in 1999, whoa 15 years ago, my boss Pam Alexander pointed all of us Alexandroids to a site for “The Cluetrain Manifesto.” It was addressed to “the people of Earth,” and like something you may have read about it had 95 Theses, of which the first was, “Markets are conversations.” Read them all here.
The first homework for the class was to read the theses and identify five that spoke to them and talk about them with the class.
The one I always came back to is , “hyperlinks subvert hierarchy.” Anyone can link to the CEO. They can tweet to them, subtweet them, tag them on Facebook. There’s no hiding. I love that.
Fifteen years later Doc Searls and David Weinberger have nailed new clues to the door of the web and for that we thank you. I’m going to be spending a lot of time reading these but right now I’m feeling the power of “The Internet has liberated an ancient force — the gravity drawing us together..”