Do you want to connect on LinkedIn?



Then that shouldn’t be our first interaction.  Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories.

This is about how I use LinkedIn and some advice for students.  I use the network as a way to keep up with people I know professionally.  This means it’s someone I’ve worked with, or met in a professional capacity. I don’t use the network to find new people.  Now, not all people do it this way, but I do.

Over the last few months I’ve noticed an uptick in requests to connect on LinkedIn from university students, usually PR or marketing students. Now, if I’ve spoken to their class and talked with them, I usually accept the invitation, but if I never have, I usually respond with, “Thank you for the invitation to connect.  I’m happy to chat any time. Feel free to send me an email at…..”  Funny thing. I rarely get a response.

It seems like LinkedIn is something that college seniors are told they have to do now, or that they are supposed to do, but unfortunately they’re missing the point, at least in my eyes, of actually connecting with people before they “connect” with them.

So, yes I’m happy to connect with you on LinkedIn, but it’s going to cost you…a conversation