Agency Lessons from Mad Men Episode 706 – “The Strategy”

Image from AMCTV.com/MadMen
Image from AMCTV.com/MadMen

 

Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:”

  • Roger Sterling says “I’ve tried it and it sucked – don’t work drunk.” Trust me on this one.  While I wasn’t drunk, there was a moment early in my career when I responded to a client email after I’d had a few beers.  While the content of the email was right, my tone may have benefited from being tempered a bit had I not had those beers.  Take this piece of Sterling’s Gold and live it.
  • Native Advertising – Bob gives a gift of an Erector set to Joan’s son, and says, “America needs engineers.” – My cynical brain saw this as STEM messaging – native advertising.
  • How do you think? Peggy asks Don how he thinks and comes up with ideas, he responds with, “You really want to help me show you how you think? You can’t tell people what they want – it has to be what you want.”  The episode starts with Peggy doing research with onsite interviews. Never discount research, but she hits the idea when it’s what matters to her – “It’s about family, every table here is a family table.”
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Agency Lessons from Mad Men Episode 704 “The Monolith”

dondraper, madmen
Image from AMCTV.com/MadMen

 

Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Monolith:”

  • Don’t say things you don’t want people to hear:  Maybe Peggy did want Lou Avery, the anti-Don, to hear her derogatory comments.  Whether she did or not, he did.  She ended up with a raise, but also, Don on her team.  Lou is Machiavellian with this move. He has the chance to give Peggy what she wants, while possibly setting up both her and Don to fail.
  • Prospective customers are everywhere:  Don sees the possibility of LeaseTech, the company installing their new “monolith” as a prospective customer. Of course, he may blow the whole thing when he decides to re-fill his can of Coke with vodka.  Note to keep your eyes out for prospects, and the booze out of yourself while at work.