In 2012, I wrote about how Greg Bull got the iconic shot of Gabby Douglas that was the defining image of the 2012 Summer Games. There’s a great article on Gizmodo on how photographers from AP, Reuters and Getty Images cover the Winter Olympics, and how they do it differently. A few of the main points:
- The combined photographic teams will each capture about one million images over the course of the games:
- AP is focused on images to tell a story that can be in newspapers and news outlets, while Getty is more focused on shots of value to their corporate clientele for things like advertisements;
- Getty laid 22 KM of ethernet cable for the fastest possible transmission of digital images;
- Each photographer has up to four camera bodies, each set up with a different lens and different settings so they can switch out quickly and be ready for anything;
- Planning started well in advance with AP doing a walk around through Sochi two years ago to start scouting out the best shooting locations; and
- In Getty’s case according to Gizmodo, when the photographer clicks the shutter, the photo goes almost instantly to a team of three editors where “the first selects the best image and crops it for composition; the second editor color corrects; and the third adds metadata. The whole editing process is done in 30-40 seconds.”
How does this apply to PR? With us, we get paid to plan ahead and think of everything that MIGHT happen and be ready for it. Are you?
- When planning an event, think of the flow, what will happen, what might happen and how to make that work.
- Who’s on your team? Do they know their roles?
- Plan, plan, plan. Go to the venue. Know it.
- What’s your objective? AP has their’s, so does Getty.