Quite often us PR folks are asked, “Hey can you fix this Wikipedia entry for our company?” Sometimes it’s that something is inaccurate, but more often it’s that things aren’t phrased exactly how they’d like. Let me save you a lot of time. The answer is almost often, no. The reason is sock puppets and meat puppets. Wait…what?
In short, sock puppetry is Wikipedia speak for creating a false identity to influence an entry. Similarly meat puppetry is convincing others to create accounts to support one’s side in a dispute.
Why this post today? Over the past few months several “PR firms” have been advertising that they can help companies change their Wikipedia entries. Today, one of those firms received a cease and desist letter from the law firm representing the Wikimedia Foundation.
Back to the headline, what we usually find when we start digging is that the post is accurate. With that, we recommend that clients fix the problem, and the entry will often follow.
It’s not how much you write, it’s how well you write it. With 272 words, Abraham Lincoln grieved, inspired and set a bar still standing high above after 150 words.
Four score and seven years ago our fathers brought forth, upon this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived, and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting-place for those who here gave their lives, that that nation might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we can not dedicate, we can not consecrate – we can not hallow – this ground. The brave men, living and dead, who struggled here, have consecrated it far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here.
It is for us, the living, rather, to be dedicated here to the unfinished work which they who fought here, have, thus far, so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us – that from these honored dead we take increased devotion to that cause for which they here gave the last full measure of devotion – that we here highly resolve that these dead shall not have died in vain – that this nation, under God, shall have a new birth of freedom – and that government of the people, by the people, for the people, shall not perish from the earth.