You don’t have to count on the press any more

Image from Getty via OnTheMedia.org

One of the byproducts of the democratization of online content publishing is that anyone can easily publish and share their own information.  This is true if you are an individual, a company, or a politician.

The “owned” channel of communication including a blog, or other social channels makes direct communication possible without having to work with the media to transmit news or a message.

According to a recent segment from “On the Media,” from NPR, “frustration is growing in the White House press corps because of limited access to the “transparency” president. Bob goes to the White House to find out how the role of the press corps is changing under this media savvy administration.”

Listen to the whole segment about frustration in the White House press corps, then go out and see how you can better communicate directly with your audiences.

 

Note the irony of when I listened to the segment from On The Media, it was sponsored by Squarespace.

Damn. Gets me every time. Because it’s a great speech.

Jim Valvano’s speech from 1993. It’s 20 years old now. Still amazing. No matter what it is you are doing. Don’t give. Don’t ever give up.

A few notes:
– He explains why his speech will be the way it is, no cue cards;
– Breaks things up in segments, first with three things you should do every day. You should laugh, you should think and you should cry;
– Next another list of three, where you started, where you and where you’re going to be;
– Next he tells a humorous story about Vince Lombardi firing up his team with a speech about focusing on three things, your family, your religion and the Green Bay Packers;
– He establishes himself as human with a humorous anecdote;
– He recaps the advice, and ends with a memorable call to action. Don’t give up. Don’t ever give up.