Growing up in the 80’s one of the definitive lines when thinking about car keys is from “Parents Just Don’t Understand,” by DJ Jazzy Jeff and the Fresh Prince….hmm…wonder if either of them did anything after that?
Oh-kay, here’s the situation
My parents went away on a week’s vacation and
They left the keys to the brand new Porsche
Would they mind?
Umm, well, of course not
I’ll just take it for a little spin
And maybe show it off to a couple of friends
Well what happens when the “Porsche,” is your company’s social media channels and the “parents” are laying off significant amounts of the staff?
No matter what is going on, know who has the keys.
Find the story. This is a mantra that editors have driven into the heads of reporters for years, and I have always tried to do when working with clients. Huell Howser was a master at finding the story. It wasn’t always earth shattering, but it was usually interesting.
Howser said, “If you have a good story, it doesn’t have to be overproduced. I want our stories to reveal the wonders of the human spirit and the richness of life in California, including its history, people, culture and natural wonders.”
I’m a fifth generation Californian. I love stories about California, its places, its history and its people Huell found more of them than anyone else. Like many other Californians, I had the opportunity to meet Huell a few times over the years. The most recent was when I was speaking at a conference for the Western Fairs Association and Huell was there in his role developing a series on local fairs across the state called “California’s Golden Fairs.”
I got to meet Huell, spent a few minutes talking with him and he gave me a hat.
The coolest thing about the hat?
That’s my story, and it is AMAZING!
Also, if you’re curious about all of the places Huell visited across California, check out this amazing map, “Where’s Huell.”
For some reason I’ve never been a fan of football coaches who wear visors. I’m not sure why, but Bob Stoops, Lane Kiffin and others have always just rubbed me the wrong way. Tonight, that was crystallized when I saw Chip Kelly’s post Fiesta Bowl press conference and I thought he was wearing the “Flair Hair Visor” from the Skymall.
You be the judge: