Who has the keys to your social media car?

Growing up in the 80’s one of the definitive lines when thinking about car keys is from “Parents Just Don’t Understand,” by DJ Jazzy Jeff and the Fresh Prince….hmm…wonder if either of them did anything after that?

Oh-kay, here’s the situation

My parents went away on a week’s vacation and

They left the keys to the brand new Porsche

Would they mind?

Umm, well, of course not

I’ll just take it for a little spin

And maybe show it off to a couple of friends

Well what happens when the “Porsche,” is your company’s social media channels and the “parents” are laying off significant amounts of the staff?

This:

 

 

 

No matter what is going on, know who has the keys.

Find the story. Huell Howser did, and California benefited.

Find the story.  This is a mantra that editors have driven into the heads of reporters for years, and I have always tried to do when working with clients.  Huell Howser was a master at finding the story. It wasn’t always earth shattering, but it was usually interesting.

Howser said, “If you have a good story, it doesn’t have to be overproduced. I want our stories to reveal the wonders of the human spirit and the richness of life in California, including its history, people, culture and natural wonders.”

I’m a fifth generation Californian. I love stories about California, its places, its history and its people Huell found more of them than anyone else. Like many other Californians, I had the opportunity to meet Huell a few times over the years.  The most recent was when I was speaking at a conference for the Western Fairs Association and Huell was there in his role developing a series on local fairs across the state called “California’s Golden Fairs.”

I got to meet Huell, spent a few minutes talking with him and he gave me a hat.

GoldenHat

 

The coolest thing about the hat?

HowserSig

 

That’s my story, and it is AMAZING!

Thanks Huell.

Also, if you’re curious about all of the places Huell visited across California, check out this amazing map, “Where’s Huell.”