If you are helping grow a community on Facebook or anywhere online, you are engaging in a transaction. You’re asking them to give you their attention. In exchange you give them a sense of belonging, an ability to connect with you and hopefully something in return.
One of the things you can give in return is early access to something. It doesn’t have to be anything huge, but the recognition that they get something special can go a long way. Tonight, the San Francisco Giants had their first TV broadcast game of the year and debuted their new ad for season tickets. It’s an ad, but the Giants made it available first to their fans on Facebook…and they loved it!
If you want to watch the video, you can do it on their site now.
Remember, when people “like” you on Facebook, they’re giving you something. Try and remember to give them something back.