When I was running Morgan/Dorado I worked with an interesting local startup, Riskalyze, run by a friend Aaron Klein. We helped Aaron with some basic PR while they were getting started. They have a great product that helps people evaluate and identify their tolerance for risk related to investing.
About three months ago Aaron received an email from a producer from NPR who was working on a segment. After several back and forths, an interview at a studio in New York and then a month of waiting, it ran on my favorite radio show last week.
Congratulations to the team at Riskalyze and everyone, take a listen, check them out and support Sacramento startups.