1) Have a great PR idea 2) Execute on it for 55 Years 3) Keep an Eagle Scout nearby

The Beef Bowl – 55 years going strong of reminding everyone that Lawry’s is there – and that a good PR idea can go a long, long way. Also, if you’re going to choke in a restaurant, do it near a 6’7, 325 tackle who is a former Eagle Scout.

From the LA Times:

The real Rose Bowl excitement may have happened well before kickoff on Monday. At the annual Beef Bowl at Lawry’s in Beverly Hills –- a pregame tradition –- Oregon tackle Mark Asper put his size and strength to the test by performing the Heimlich maneuver on a man choking during dinner.

Asper told the Los Angeles Times that he noticed a commotion at a table near his where a man, the father of an Oregon student, gave the “universal ‘Help me, I’m choking’ signal.'”

A restaurant chef apparently attempted to perform the Heimlich maneuver but was unsuccessful. That’s when the 6-foot-7, 325-pound Asper stepped in.

“I stood up and patted [the chef] on the back and said, ‘If you don’t know what you’re doing, I do, because I’m an Eagle Scout,’ ” Asper said. “So I whipped in there.”

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