The refrain is familiar at this point…”But we don’t have anything to talk about with social media.” Data is all around you. Some of it, your audience will find interesting. What is that something? Well, you’ve got to try a few things to find out what resonates.
I’ve written a few times about how LinkedIn uses data that they have to tell stories. I’ve been curious about when we have the most trick or treaters, so tonight my daughters kept a chart tracking trick or treaters in half hour time segments.
Then I put the data from that chart into Excel (yes, I’m keeping it simple).