Don’t underestimate the value of cheese

Or in this case, grilled cheese.

The Melt is a new chain of grilled cheese “fast-casual” restaurants.  There is an interesting founder story with Jonathan Kaplan and big-time investors but seriously, the coverage this has been getting over the last few days as they  open their first six locations in the Bay Area is incredible.

There’s coverage everywhere online and print via an AP article, USA Today and many others.  I saw it on my local news last night in Sacramento and we aren’t in the Bay Area market.  According to contact info on the site for TheMelt, the agency is Rivera PR in San Francisco.

Well done Rivera, well done.


2 thoughts on “Don’t underestimate the value of cheese

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