Timely Tweet Shows Red Cross Engagement After DC Quake

This afternoon, 8/23/11, a little before 2 p.m. EDY, a 5.9 magnitude earthquake shook the east coast.  Relatively soon after came this tweet from American Red Cross:

It was timely, it added value, pointing to their earthquake preparedness site and it was somewhat personal. Only way to improve it would be to add #DCQuake or #Earthquake hashtag, but I’m going to quibble. Well done, Red Cross, well done.

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One thought on “Timely Tweet Shows Red Cross Engagement After DC Quake

  1. This is Wendy (@wharman) your Red Cross human tweeter. Thanks for this post Josh. Tried to get the hashtag in there but not enough room. I was actually in a meeting with the President and CEO of the Red Cross (Gail McGovern) trying to convince her to tweet when it happened. I did not have my mobile so it took a few minutes to update Twitter. She said, “Nice try, but I’m still not tweeting.”

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