This afternoon, 8/23/11, a little before 2 p.m. EDY, a 5.9 magnitude earthquake shook the east coast. Relatively soon after came this tweet from American Red Cross:
It was timely, it added value, pointing to their earthquake preparedness site and it was somewhat personal. Only way to improve it would be to add #DCQuake or #Earthquake hashtag, but I’m going to quibble. Well done, Red Cross, well done.