It’s starting already. There are requests on HARO for stories related to the attack on America on September 11, 2001. ABCNews.com has a monthlong day-by day of what happened leading up to the attacks that killed thousands.
As I write this I’m sure there are legions of marketers and PR people putting the finish touches on the media pitches for their products and services with a tie-in to that day, to America, to security, to whatever. Remember when I said don’t pitch the dead? This is the grand-daddy of all of the don’t pitch the dead requests. If you see a company trying to capitalize on this tragic day call them out using the hashtag #dontpitchthedead.