A talented artist died tragically young – Let’s sell stuff!

Way back in 2006, I wrote a short post about “pitching the dead.”  This is the concept of trying to grab onto a “newshook” created by the death of a celebrity or a death that captures public opinion.

Microsoft recently came under fire for a tweet from one of their accounts that read:

Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ album over at Zune,”


This led to the standard “faux-outrage” articles and the inevitable, apology:

Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you.


Let’s just save everyone a lot of time, don’t pitch the dead.



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