FunnyOrDie reminds us what a good viral video looks like

I’ve written twice before about the attributes of what makes a video “go viral,” online and get passed along and shared.  The list of attributes for a successful video included:

  • it has to be compelling (this might be oddly funny i.e. NUMA NUMA, timely i.e Paris Hilton’s response to John McCain (OK this was in 2008), heart-warming like the late Randy Pausch’s last lecture, or just oddly compelling like the Daft Punk girl)
  • a story arc – albeit short – not all videos have them but it can help
  • something people can identify with
  • safe for work – most people view online video at work, don’t make them feel like they’re going to be fired for watching
  • a core audience – who is going to start the video moving? There has to be some core group that cares about the content, then it can move beyond them
FunnyOrDie just nailed all of them with their take on the NFL Lockout with “Field of Dreams 2.”
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