By now, everyone has seen or heard the “PSA” and pre-run commercial that Alamo Drafthouse has made about the patron they kicked out for texting during the movie and she thanked them with a profanity-laced rant that she was kind enough to leave on their answering machine. Whether it’s real or not, it’s entertaining and touched a chord.
The best part about it is that it reflects the overall attitude of the business and the “voice” they use for everything. It’s snarky, a little smug, a little hipster, but it’s them. That’s why it works. They aren’t a staid brand, that all of a sudden tried to be “edgy.”
Here’s the blog post they used to introduce the spot. If you haven’t seen it yet, here it is, oh and if you are one of those people that text in a movie theater? I don’t like you very much.