Are you going to DeLay or go full Nolte?

The celebrity mugshot is a standard of Internet sharing.  There are sites dedicated to just showing celebrity mug shots, and whether you are a celebrity or not, if you have a mug shot taken, odds are it’s always going to be one of the first image results for people searching for you online for a long time.

Should you find yourself having a mug shot taken here’s a little advice:

  • If you have the opportunity, try and clean yourself up a bit;
  • Straighten your hair;
  • Button your shirt; and
  • Smile
Wait, what?  Yes, smile.  A goal should be to make the mug shot look as little like a mug shot as possible, so if someone stumbles across it, they don’t immediately think mug shot.  Take a look at John Edwards recent mug shot:
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When this was released earlier this week, I sent a link via Twitter and a friend responded that he had been hoping that Edwards was going to go “full Nolte,” referring to Nick Nolte’s infamous photo:
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But alas, Senator Edwards chose to go on DeLay, inspired by former House Majority Leader Tom DeLay, who chose to smile for his mug shot when convicted of money laundering and conspiracy to commit money laundering:
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Now, take a look at the official photo of Tom Delay from the 2005 Congressional Pictorial Directory:
There’s a not a huge difference. So, if you find yourself in bad situation, try for a little DeLay and a little less of going “full Nolte.”

Even if you think it, don’t say it

Working in PR, we are often at the mercy of reporters, editors, reviewers, bloggers who look at products from our clients and pass judgment.

Yesterday, while looking at Twitter, I saw one of the promoted trends was “#AlwaysBetOnDuke” which was an ad for the upcoming release of Duke Nukem Forever.

Ideally, you should never be ‘surprised’ by a bad review if you are in contact with the reviewer during the process to answer questions etc. If a review is going to be bad, you usually can tell ahead of time, but sometimes with a well-known or anticipated product, a snowball grows and there is nothing you can do to contain it.

Apparently this was too much for the PR firm representing the game and they sent out the following tweet:

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This implies that a reviewer who publishes a negative review is less likely to receive a preview copy in the future.  Like a lot of things in PR, even if you think this, you don’t say it out loud.

PR and media work in a symbiotic world.  We need each other.  Sometimes you may not like what the other sides does, but it’s best to keep it to yourself.

Living on the edge of Gold Country

There’s a lot of history around where I live. We have a ghost town about three miles from our house, Sutter’s Mill is about 20 miles up the road, and we have many old cemeteries. It’s one of these old cemeteries that just put our little town in the NY Times, and it’s not because this is a great place to live, which it is.


It’s a product of another time, and of different thinking and apparently of people who missed something right in front of them for a long time.

Still, momentum for switching the stones only really began to build in 2009 when Josh Michael, a local Boy Scout, drafted an elaborate proposal to replace the markers to fulfill his community service obligation for becoming an Eagle Scout. Josh, now 15, was unavailable for comment because he was — no kidding — climbing Mount Kilimanjaro.



What’s your voice? Alamo Drafthouse Knows Theirs

By now, everyone has seen or heard the “PSA” and pre-run commercial that Alamo Drafthouse has made about the patron they kicked out for texting during the movie and she thanked them with a profanity-laced rant that she was kind enough to leave on their answering machine.  Whether it’s real or not, it’s entertaining and touched a chord.

The best part about it is that it reflects the overall attitude of the business and the “voice” they use for everything. It’s snarky, a little smug, a little hipster, but it’s them.  That’s why it works. They aren’t a staid brand, that all of a sudden tried to be “edgy.”

Here’s the blog post they used to introduce the spot. If you haven’t seen it yet, here it is, oh and if you are one of those people that text in a movie theater?  I don’t like you very much.



You never know what you’re going to see…

I try and keep my eyes open for interesting things when I’m out and about. The area I live in is mostly governed by pretty strict CC&Rs so there isn’t a lot of opportunity for people to ..ahem…customize…their environment.  However, just down the road from our house there is a community that isn’t governed by such conventions and it appears some residents have added a few special things to their landscaping.

Have an extra propane tank laying around?  No you don’t you have Darth Vader’s Advanced TIE Fighter. Keep your eyes open, you never know what you are going to see.


Propane Tank TIE Fighter