If you don’t agree with something a newspaper says, you can respond. There are many ways to respond. You can buy ads, you can write about it on your own blog, or you can go a little old-school and just respond in the paper with a submission to the Opinion Page.
The articles below are about an ugly incidence of sexual assault at my alma mater. The Sacramento Bee wrote an article about the sealing of records related to the case, and a representative from UOP responded with an article in The Bee as well.
Sometimes, it’s best not to respond, sometimes you have to, but it’s good to know what all of your options are.