Social Media and Political Advertising – Sourcing Your Profiles

Social media seems to be made for politics.  Social media tools make it easy to share information and connect with others.  I’ve heard it said many times, OK I’ve probably said it as well, that I’m glad this stuff wasn’t around when I was in college. But it turns out, it’s not just college memories that can be mined for attacks by opponents.

Take a look at the screen shot below:

Image taken from video posted by DCCC2010 on YouTube.

See the text at the bottom?  That’s where a newspaper or broadcast news report is usually sourced for a quote. Not this time, it was the candidate’s own LinkedIn profile.

In this case, the profile was merely used as a reference that he worked for JPMorganChase, which was also disclosed in many other locations. But, it’s just a matter of time until you see something like,” source:  Facebook status update at 1:23 am.”

Here’s the complete ad so you can see the context:


With all of this in mind, just remember, once you put it out there, it’s out there. Forever.


One thought on “Social Media and Political Advertising – Sourcing Your Profiles

  1. I hate political ads with a passion but they are huge for the advertising agencies. Thank you for pointing out another use for social media. This will be growing and I can see it as a trend that probably won’t go away. I do think this was creative by the ad agency to actually think of quoting himself. Now he is probably wondering who he is connected to or in what groups he is in on Linked IN.

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