Way too many people, yes including me, watched LeBron James announce his decision to join the Miami Heat today. It was all part of a scripted hour on ESPN. I’m a basketball fan, not a fan of NBA basketball though. Why? Watch the first few seconds of the video below:
LeBron announced his decision by saying, “This fall I’m going to take my talents to South Beach and join the Miami Heat.” Over the last few years, I’ve read several articles about “Team LeBron,” or “LeBron Inc.,” as Fortune wrote in 2007. The article was all about how LeBron was talking to people like Warren Buffett and Steve Greenberg from Allen & Co. Apparently on his team of people, no one spent the time to give him a quick rundown on how to talk about joining a team.
Instead of “I’m taking my talents to South Beach,” think it might have been a little better if LeBron had said something along the lines of “The Miami Heat have put together an incredible team and I look forward to working hard with my new teammates and bringing an NBA Championship to Miami.”
The missing point was “team.” LeBron led with “I.” The NBA is full of a lot of “I’s.” As long as they stay that way, I’ll steer clear of the ‘I’s’ and get my basketball fix from the NCAA.