Get your minds out of the gutter! I’m talking about “content.” I’ve used the term a lot here on this blog and when talking with people about, PR, marketing and social media. I’ve been trying to cut down on using it and after reading this great post from Gary Goldhammer of Edelman, I’m going cold turkey.
Here’s the reason. People don’t like “content.” Nobody starts their day looking for “content.” People want stories. They want to learn about new things, maybe be entertained.
So, if you see me writing about “content,” please send me a note, yell at me or throw something heavy.