A little over a year ago I started a news site covering marketing news in the Sacramento area. I shuttered NorCalMarketingNews.com while I had a contract with one of my former employers, Edelman. That contract ran out and I am debating re-starting NorCalMarketingNews.com or something similar.
Part of the reason I am looking at getting it going again is that news is being made again. Agencies are hiring! Want some examples?
Ogilvy hired Paul Hefner as SVP of Public Affairs. Paul’s been a political consultant for the past few years. He’s been a director of comms for a few California Assembly Speakers and a State Controller. Add in a solid journalistic career and a stint as a Capitol Bureau Chief and I would say that Paul is going to be a huge asset to Ogilvy as they try and wrestle comms around California High Speed Rail program they won last year.