In 2008, I wrote several posts about Groundswell by Josh Bernoff and Charlene Li of Forrester Research. Since the publishing of Groundswell, Charlene has left Forrester to start Altimeter Group, along with several other great people.
I responded to an inquiry put out on her blog by Charlene for people to review the book on their blogs. She was kind enough to send me a galley copy:
She held up her end of the bargain and sent me a copy. I’ve been lagging on mine. I’m reading the book now and will have a review up soon. Groundswell became an integral part of classes on social media and marketing at UC Davis Extension and based on what I’ve read so far, Open Leadership will become part of many discussions in class as well.
While, I’m reading it, I recommend you do as well. It’s already one of the bestsellers on Amazon, let’s keep it there so we can help open up the thinking of as many companies as we can.