Be Aware – Facebook Community Pages Are Hijacking You!

Hijacking? A little much? Perhaps. Ok. Not really. I’m getting used to bad decisions by Facebook, but this one is really misguided.

What is it? “Community Pages.”  This is how Facebook described this new type of page in a blog post on April 19th,:

“Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.”

Did that help? No. Didn’t think it would. Here’s one they “created,” for my company:

Hey great! They’re aggregating things about my company! Wrong. This page has connected itself to my profile. So my own personal profile points to it as opposed to the page I have created for my company at facebook.com/morgandorado.

Here’s another example, this one for the high school I attended:

The school has its own alumni page and official class pages. What connection does this Facebook-created page have to the school? None. My take is these are being created purely to increase page views for Facebook, with the unfortunate long-term impact of making it harder to find information.

So, now my high school information listed in my profile points to the page above instead of where I would like it to link.

So, how do I remove these links? The same blog post that introduced the “Community Pages” said:

“If you no longer want to connect to something, you can remove it from your profile at any point. You can either go to the Page itself and select “Unlike” from the bottom left hand column, or you can edit your profile, select the Page and click “Remove” underneath the Page photo.”

So, I can remove the name of the high school I went to and the company I own if I do not want Facebook to link from my profile to the wrong pages about these things that are part of my personal and professional life.

These pages are going to create big headaches for people trying to find official pages for businesses and organizations.  There is going to be a lot of confusion, and my guess is misdirected anger at companies when people see something on on these pages that Facebook has created for a company or an organization, that is not created by that group.

I’m not the only one that is looking at these pages and getting angry.  Take a look at Dave Fleet’s great breakdown on hs blog, or check out the video below by Ike Piggott:

So what do you do? I wish I had a better answer, but for now, it’s just one more channel to watch and usually the programming won’t be that good.

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5 thoughts on “Be Aware – Facebook Community Pages Are Hijacking You!

  1. Sounds complicated and complicating things to the normal user not to mention the power user who is trying to do business through Facebook. If you are NOT paying attention to what is happening and staying on top of things. Then you are going to be in trouble.

    The problem is FB keeps changing things up and does not explain them in a great way. They need to communicate these changes so everyone can understand them and they need to make sure they are aggregating the correct content.

  2. Agreed Jamie. Facebook needs to realize they’ve moved to “Main Street,” and start understanding that they majority of their users are not people who are looking for massive change all the time. Keep innovating, but make the innovation manageable for the average user to keep up with.

  3. @jamie and @mdpr – I have to disagree.

    This is NOT a communication problem or even one of mis-understanding the motivations of the average FB user.

    This problem is that FB is doing everything they can to monetize the data on their site – regardless of the impact on users. They have jumped the shark with this one – and it is going to have a real impact on them.

    How stupid is it that I can’t list my company without automatically linking to some bullsh*t FB aggregated company page? Or my schools? No thanks.

    @tomob

  4. Thanks for the comment Tom. I didn’t say this was exclusively a communication problem. I think it’s a short sighted boneheaded way to try and create pages to drive more pageviews. The long term effect is going to be people getting frustrated with being directed to these aggregations instead of the sources for which they were originally searching.

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