The cycle of error, exile and return has become laughably short. When Tiger Woods tees off at Augusta today for the first round of The Masters, it will be less than five months since his private life became public news. Since then he has hit all of the check boxes that seem to be required these days:
– Go to “rehab”
– Serious 1-1 sit-down interview where you almost cry
– Contrived press conference
– Sponsor return
It’s the last one that I’m going to talk about. A new commercial from Nike is scheduled to air during The Masters that uses a voice-over of Earl Woods, Tiger’s late father, questioning his son about his actions. This is supposed to be a “serious,” ad that addresses the elephant in the room of whether Tiger can be the face of a company before they go back to commercials about how he uses products.
During this odyssey, Tiger hasn’t missed one major championship, he hasn’t sat out a season, he didn’t change course. He just didn’t play golf for three months.
So, everyone here’s the thing, obviously we weren’t that mad at Tiger, because we didn’t even make him sit out a semester. So, stop whining about he “let us down,” and watch everyone play golf at one of the most beautiful courses in the world.