We Are a Small Town and The Jersey Shore Has Amazing Publicists

I was switching between two of the local newscasts this evening and after seeing the same story on both of the stations, two things became clear:

Why do I say this?  The story was that Pauly D was DJ’ing for the night at a club in downtown Sacramento.  Seriously, a DJ from an MTV realty show was at minute 14, and minute 20 of two of the top local late night newscasts in a top 20 market. That makes us small town. Sorry. It’s OK. Embrace it. It’s why we love Sacramento.

Not sure who he is?

image from MTV.com

Why does this mean they have great publicists? Look at the picture below that I took from one of the newscasts:

Kind of hard to see what that is. It’s a signed headshot of the DJ personalized for someone at the station that apparently loves him or the show. If that was all, we would just give a polite golf clap to the publicist. Thing is, the SAME EXACT thing was on another news station, with an anchor getting a signed headshot. Don’t believe me? Look at this one.

It was a gimmick, and it worked.  Huge props.

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