Tonight is the first class meeting of my third year teaching a course on social media and marketing at UC Davis Extension. The thing I’m looking most forward to is learning tonight where we’re starting. The first time I taught this course in the Spring of 2008, most of the participants were spectators at most with social media. The percentage of those actively participating in social media and creating content rose significantly in 2009, but still most kept their use of social media completely separate from their “work lives.”
As of this morning, there were 24 registrants in the class. I’ll let you know what I find out tonight and where our starting point is for the class. My classroom style is a mix of lecture, with lots of time for students to share their own experiences and questions. The make-up of the class will have a lot to do with how much we cover in different topics.