Great way for small business to engage with customers via Facebook

Several friends who run small businesses ask me how Facebook can help them. Below is a great example from a recent LA Times article.

“That’s because more than 70,000 people have declared themselves fans of Sprinkles’ Facebook page, which has its own “vanity URL” at www.facebook.com /sprinkles.

Each day on the website, Sprinkles announces a secret word, such as “ganache,” or “bunny,” or “tropical,” or “love,” and the first 25 or 50 people to show up at any of its five stores and whisper that word get a free cupcake.”

Cupcakes.

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