We all remember the line from “Jerry Maguire,” “It’s not a memo, it’s a mission statement.” Well, with all respect to Cameron Crowe, it seems a little long for a mission statement.
Mission statements should be memorable, they should inspire and they should be actionable.
Mission statements shouldn’t be confused with a tagline. In some cases, they may be the same thing but necessarily.
Mission statements should inform thought and help guide actions. For example, Google’s mission statement is, “to organize the world’s information and make it universally accessible and useful,” and Facebooks’ is ” to give people the power to share and make the world more open and connected.”
Not everyone has one. Not every company has one. Maybe we should. I’ll think about it.
Until then, here are a few of my favorites. What are yours?
Some of my favorite mission statements:
“We are Motorhead, and we play rock and roll.”
“I’m Anthony Bourdain, I eat, I travel, I write and I’m hungry for more.”