Many companies have “policies,” where they say that only certain people can be quoted as spokespeople for the company. This gets difficult when many people who are paid to interact with the media are not among those who can be named. Does this make sense to you? No, it doesn’t to me either.
What’s interesting is when I have worked at or with companies that have this “policy,” when I spoke with executives about it, they were completely blown away. In my experience, most of the time it’s a CYA maneuver, where mid/senior level people are afraid that someone with less experience will say something inappropriate and they can distance themselves from it.
Seriously, we encourage transparency, we encourage people to be “evangelists,” for companies, products and ideas, but the people that companies pay to make all that happen are afraid to have their names out there? I wrote about this on this blog in 2006 about an event that happened in 2003.
Use your name. Be real. Hi, I’m Josh and quite often a spokesperson for companies. What’s your name?