I’m also a fan of online interactive campaigns that work. A few years ago, I wrote about how 36 million people had “Elfed” themselves.
Now, I can put those two things together and “MadMenMyself.” Well, I already did it, see below, and you can too on the Mad Men site from AMC.
With Elf Yourself you upload a picture and it overlays on the face of the dancing elf. That would be too crass for a mad man so you design your own features using palettes of skin color, head shape, eyebrows, mouth shape, hair color and clothing. You then choose your scene. I’m at work, but could have also been in a nightclub or picnic.