The best marketing is a good product, and the best way to encourage positive word of mouth is to couple this product with great service. BusinessWeek recently highlighted In-N-Out Burgers for their successful methods of non-marketing.
For those of you not familiar with In-N-Out, they are a hamburger chain that until recently was only in Southern California, they have expanded to Northern California over the last 15 years, with a deceptively simple menu which is just hamburger, cheeseburger, double-double (double cheeseburger) and fries. This is supplemented by their “not so secret menu.”
They have a devoted following and fans that will line up before a new store opens. Don’t believe me? Check out the post I wrote in January when their newest store opened near me.