The best marketing is a good product

The best marketing is a good product, and the best way to encourage positive word of mouth is to couple this product with great service.  BusinessWeek recently highlighted In-N-Out Burgers for their successful methods of non-marketing.

innoutFor those of you not familiar with In-N-Out, they are a hamburger chain that until recently was only in Southern California, they have expanded to Northern California over the last 15 years, with a deceptively simple menu which is just hamburger, cheeseburger, double-double (double cheeseburger) and fries.  This is supplemented by their “not so secret menu.”

They have a devoted following and fans that will line up before a new store opens. Don’t believe me? Check out the post I wrote in January when their newest store opened near me.

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