If you are a religion or let’s say a presidential press secretary. You are not going to win by picking a fight or allowing yourself to be baited into one, with a fictional cable television show or a news commentator or a talk radio host.
They have nothing to lose. They get better ratings. You can lose credibility. You can lose focus on important issues, and you legitimize fringe concerns.
Two things at play here. The LDS Church in the past few years has lost one its main outside PR counselors, and in regards to the White House, they are still feeling their legs.
My advice, let proxies fight those battles for you. Give people who believe in your cause the tools to fight the battle, but don’t do it yourself. Make your position clear, then move on to more important things.