Tough times call for flexibility. Heck, you should be flexible all the time. But now it’s a necessity. At Morgan/Dorado we built our firm on being flexible. It’s part of working with early stage companies.
Sometimes being flexible is about creating products and programs that on the surface seem like they aren’t flexible. Confused? You shouldn’t be. For example, our Quick Call Retainer (which yes I write about a lot). It’s about a fixed program, at a fixed price, with the option to move and change quickly as needed.
Another local firm has taken this concept a step further. Check out what B2B Communications Group is doing with their fixed-price programs. Very cool stuff. You can read about it at NorCalMarketingNews or check it out on their site, and if you like what you see, tell Red you read about it here first.