Yesterday was a quick trip up to Reno to talk to attendees at the 2009 Western Fairs Association Convention. The topic was social media. This was basically a very quick “Social Media 101.”
The room was full, I’m estimating about 200. This demonstrated a huge desire to learn from an industry that many would perceive as being slow to change. What I learned is that couldn’t be further from the truth. These folks were hungry for information.
Think about it. The core of their business is bringing people together for entertainment, education and community. They have passionate fans, committed volunteers and tireless staffs. They just needed someone to give them a little shove. I hope I did that.
One of the questions that consistently came up during the session and then conversations afterward was the all to common, “where do you find the time?” I wrote about this last May and pointed to a video by the crazy-smart Clay Shirky. The big point that I was trying to get across, in addition to the concept of found time, was they need to let go and provide tools for those that care about their local fairs to talk amongst themselves and others.
If they would have me back, it would be wonderful to speak with this group again as they were one of the friendliest and nicest groups of people I have ever met. Even better would be if someone that was in my session was there in my place to talk about what they’ve done in 2009 and how it helped them build their community.
Thank you to the Western Fairs coordinating team for including me and thank you to my new friends from the Butte County Fair, Contra Costa County Fair, The California State Fair, the Nevada State Fair and HorsePower Promotions.