I just showed an example from a local basketball court manufacturer about how to effectively use timeliness in your marketing by tieing a pitch to a news event (in their case offerring to build a basketball court at The White house). Now, unfortunately I have to show you the bad.
Actually, I’m not going to show you here. I’m afraid of putting it on this page. So, I’m sending you to the Bad Pitch Blog so you can read it in all of its glorious context. Please read. Learn from the mistakes of others.