This sounds basic. But believe me, a lot of people don’t do it or they do it incorrectly. If you do it right, it pays off. Want to see an example?
Check out this article in Inc. Magazine on working with angel investors. One of the companies included is Chrometa. They make time tracking software. How’d they get there? A comment. That’s it, a comment on a blog that was noticed by a reporter that writes for Inc.
A few tips:
- look for blogs about the industry you service i.e. law firms, supply chain etc.;
- comment when you can add value to the discussion based on your expertise or knowledge;
- don’t “comment spam,” and don’t try and sell your product in a comment
- link back to your own company’s blog, if possible to a relevant post you have made; or
- link to another source of information but be sure to include your URL as well;
- don’t be a “comment stalker” and post lots of comments on reporters blogs; and most importantly
- be smart and be you.
This strategy only costs your time. You don’t need a PR firm to do this for you. Darn, I’m writing myself out of a job again.
Have success stories about this strategy? Let me know!
(Disc. – I am on the board of advisors for Chrometa)