LinkedIn is looked at as one of the recent online success stories. The service, which is used to help people manage and make connections with other people, is easy to use and provides a helpful breadth of information.
Since the basis of LinkedIn is work information, the service obviously has value to recruiters and to those looking for a job. Over the past few months we’ve also used LinkedIn in a few other ways to help our business that may be useful to other small businesses.
New business – The number one question I’m always asked about LinkedIn is “Can it help my business grow?” The answer is yes. This month is our second month working with a new client, that came to us through LinkedIn. How did it happen? The answer is “Answers.”
Check out the “Answers,” section of LinkedIn. This is a forum for people to ask questions. Two months ago, I came across the question below:
Recommendation for PR Agencies with experience in the education market?
Hi, can someone recommend a good pr agency or freelancer in the San Francisco Bay Area with a strong background in the education market?
Below is my answer. I noted our experience, along with a link to our firm. More importantly, I included the recommendation and links for several other agencies with similar experience. This demonstrated our confidence in our abilities as well as our familiarity with this specific market.
Our firm (morgandorado.com) has extensive experience in education specifically in education technology. A few others to look at include Charlene Blohm (cblohm.com) and Kati Elliott (kehcomm.com).
So what happened? A week later we received an email asking us to present our capabilities. We won. The cost of the new business? Our time spent on the proposal. Ps – also keep your profile current! Check out mine. If anyone has ideas on how to make my profile more effective, I would love to hear from you.