In September I mentioned that Paul Gillin had sent me a copy of his new book, “Secrets of Social Media Marketing.” One of the folks who works with me was going to write a review, but life got int he way. So, a bit late, and a bit truncated, here’s their synopsis:
Secrets of Social Media Marketing clearly defines, explains, and shows you
how to intelligently apply social media tools to any business scenario.
Gillin’s approach in the book helps the novice navigate the “right now” of
social media. Novice and the experienced alike, will keep on learning as
you’re able to use Gillin’s tools to evaluate and apply whatever the future
of social media brings.
Short version – GO BUY IT!
This may very well be on the recommended books in my class this spring.
PS – Paul – I’m sorry this post wasn’t up earlier.