PR folks are often berated for saying they want a seat at the executive table at large corporations. Why should they have one some say, they don’t make business decisions.
Well, let’s look at that. If PR is brought in well after decisions have been made, the best they can do is put lipstick on the pig, i.e. try and make a bad idea idea look better.
Case in point, this week, when automotive industry executives went to congress to ask for government assistance Ford CEO Allan Mulally arrived in a Ford Fusion hybrid:
OK, that’s the image they wanted you to see. What’s the image everyone actually saw?
Here’s the thing, the focus was on the appearance of doing the right thing, not actually doing the right thing. For that…FAIL.