It’s Not OK to Quit Spending on PR! It is OK to Spend a Little (or a lot) Less

Money is tight for everyone. Companies of all sizes are scaling back expenses. One of the places that many are making cuts is with external PR firms.

This morning, one of our clients let us know they have to cut back on spending and Morgan/Dorado is one of those cuts. We talked with them about our Quick Call option and they are currently evaluating.

We introduced our Quick Call retainer in the summer of 2006.  The original purpose was to provide affordable counsel to very early stage companies.  We’re finding now that Quick Call can serve as a lifeline for companies in between rounds of funding or those under orders to rein in spending.  Completely cutting the marketing spend is not a healthy alternative for companies trying to grow and Quick Call provides a way to cut monthly overhead while still having access to PR counsel and resources with people who are completely up to speed on your business.

If you are looking for ways to cut costs without cutting off all the opportunities provided by PR, give us a call at 916 941 0901, we’d love to talk to you about Quick Call.

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