Not all big ad campaigns work on the first try

Lots of people talking today about Microsoft‘s decision to curb/change/redirect (maybe it was already planned) the ads featuring Bill Gates and Jerry Seinfeld.

Right now, everyone loves the “I’m a Mac, I’m a PC” ads that Apple has been running. But do you remember the first series of Real People,” “Switcher” commercials that started in 2002?  Here’s one that features Mark Frauenfelder (of Boingboing.net and Make Magazine fame) who describes himself as a “freelance writer and illustrator.”  This series of ads also featured the famous Ellen Feiss ads.

Or do you remember the first iPod ad?

Or the series that followed it before they moved into the silhouette ads like Floyd?

What I’m saying is, don’t count out Microsoft’s current advertising push just because they haven’t nailed the right tone yet.

Before you ask, “what are your favorite Apple ads?” I have two. The first one is “Here’s to the crazy ones.” and the second is pretty much forgotten, it’s called “Teacher,” and it’s from an old series of PowerBook ads, “What’s on your PowerBook.”

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