Check out the video below of Pete Cashmore of Mashable talking about the worst gift he’s ever given. It’s a pretty bad one. He gave a bag of ……. to his mother. Watch the video to find out what it is.
This is part of a campaign by Perkett PR for their client GiftGirl. Looks like a well done idea. It’s got humor, immediacy, involves online media, and most important of all, relates to the product being sold.