Woman who works in the Bay Area?

OK, more specific, works outside the home, or wants to or works full-time and wants to get more control over their work life balance.  Then on Thursday night, October 2nd, odds are you were going to be watching the vice presidential debate. You should do that, at “Working Motherhood, New Formulas for Success,” hosted by Flexperience and Mommy Track’d.

The event is at the Hotel Intercontinental at 888 Howard in San Francisco from 4:30-8:30.

The evening is moderated by Diane Dwyer of NBC11 News and features a keynote by Lisa Belkin, “Life’s Work” columnist for the NY Times, and will have a panel of women who have learned to be successful while balancing their private lives with corporate success including:

Register here for $75, which includes a stimulating evening (and yes the debate will be shown) light dinner and a sweet goody bag.

PS – my wife works with them, they are doing great things, and it’s going to be one heck of a great event.


Secrets of Social Media Marketing – new book by Paul Gillin!

We just received an advance copy of “Secrets of Social Media Marketing,” by Paul Gillin. You may recognize Paul’s name from his many years as a reporter and editor covering technology or his recent book, “The New Influencers,

Normally, this would be the place where I hold up a picture of me holding the book, but I can’t do that.  My colleague, Wendi Fontes, has taken the book to review herself, which will be posted here. Believe me, she’s a better writer than me and the review will be much better than if I wrote it.

You can order the book from Amazon, or download a free PDF version.

You want the truth about how to make it with your own idea? Think you can handle it?

Gary Vaynerchuk of WineLibraryTV.com brings the truth about success, hard work, web 2.0 stuff. I’m a big fan of Gary. He hustles, he works hard, and he’s being rewarded for his hard work. I have a feeling he’s going to end up being the motivational voice of a generation of entrepreneurs. Watch this, you can’t fake what he does. Notes, he uses real language.

A few favorite quotes from Gary’s talk:

  • PP – patience and passion
  • We are going through a gold rush of branding
  • Legacy is better than currency
  • Work 9-6, get home, kiss the dog and go to town (on where do you find the time to build something if you have a day job)

Not all big ad campaigns work on the first try

Lots of people talking today about Microsoft‘s decision to curb/change/redirect (maybe it was already planned) the ads featuring Bill Gates and Jerry Seinfeld.

Right now, everyone loves the “I’m a Mac, I’m a PC” ads that Apple has been running. But do you remember the first series of Real People,” “Switcher” commercials that started in 2002?  Here’s one that features Mark Frauenfelder (of Boingboing.net and Make Magazine fame) who describes himself as a “freelance writer and illustrator.”  This series of ads also featured the famous Ellen Feiss ads.

Or do you remember the first iPod ad?

Or the series that followed it before they moved into the silhouette ads like Floyd?

What I’m saying is, don’t count out Microsoft’s current advertising push just because they haven’t nailed the right tone yet.

Before you ask, “what are your favorite Apple ads?” I have two. The first one is “Here’s to the crazy ones.” and the second is pretty much forgotten, it’s called “Teacher,” and it’s from an old series of PowerBook ads, “What’s on your PowerBook.”

Hey we know her! Morgan/Dorado’s Wendi Fontes in Sacramento Magazine

The October issue of Sacramento Magazine includes a feature on seven Sacramento-area women that work out of their home. Included in this list of accomplished, successful women is Wendi Fontes.  Wendi works part-time for us at Morgan/Dorado in a variety of capacities including media training, talking with reporters, and most importantly being the voice of the media (which she knows pretty well after 17 years as a producer) when we’re working on something.

We’re lucky to have Wendi working with us, and she’s one of my favorite examples of how companies should look outside traditional 9-5 employment for great workers.  In addition to me, there are four others that work with us here at Morgan/Dorado.  I can let you in on a little secret, they’re all moms, and none of them work full-time. And they are all great workers, that me or my clients could never afford if they worked full-time.