Every once in awhile I interrupt this blog to allow me to rant a bit about marketing tactics, strategies or just bad ideas I run across. I’ve got a few, this week related to the Democratic National Convention (don’t worry, this is a non-partisan blog and I’m sure I will find many marketing gaffes at the upcoming Republican National Convention):
- Why do the songs that accompany all of the women speaking at the Democratic National Convention focus on the fact that they are women and not that they are capable, accomplished trustworthy etc?
- Following Michelle Obama’s well done speech, the song that played was “Isn’t she lovely,” by Stevie Wonder. Sure, she’s lovely, let’s trivialize her accomplishments and the great speech she just gave about community engagement by saying she’s lovely.
- The video that preceded Hillary Clinton’s speech started with “She’s Really Got Me Now,” by The Kinks, and then went into “American Girl,” by Tom Petty. I was waiting for them to play “Legs” by ZZ Top, but Clinton took care of that with her reference to “The Sisterhood of the Traveling Pantsuits.” For me, this would be like if at the Republican convention after Mitt Romney spoke they played “Mo’ Money Mo’ Problems,” by Notorious B.I.G. or after Giuliani speaks they play, “All my exes live in Texas.”
- For all of the above, FAIL.