I wrote this post a few months ago and never hit publish.
Nice article in today’s Bee with John Segale of Precision Public Relations talking about what David Stern is doing wrong PR-wise related to the recent allegations of referees fixing games. This issue is a big deal in Kings crazy Sacramento and Segale did a good job in getting this article and in positioning himself as someone who understands how to work in a crisis.
Here’s part of the article which is formatted as Q & A:
Grade David Stern’s performance as a crisis manager in this case.
A: I’d give him a C+. On the positive side, he spoke for himself. He also made himself available to media immediately and has continued to make himself available. You want the company CEO in these types of situations to convey command and control.
But his message has been bad. He’s attacking (Donaghy), but he’s not providing any solutions.
He’s also attacking the media, which is always a mistake. He’s blaming sports talk radio, the bloggers, sports writers and the general media who may not understand the nuances of pro sports, in his estimation. And he’s failed to understand or chosen to ignore the power of the Web to keep the story alive.
It seems that Labor Day is always the kick-off for event season, there’s several shows related to startups and venture capital. Lots has been written about the upcoming TechCrunch50, and DEMO shows, but I wanted to let you all know about two other great venues for early stage companies in the next two months:
If you have a complex thought to communicate, visuals always help. They especially help if you are talking to geeks and you have the geek gods from Mythbusters, and they use an 1100 barrel paint pellet cannon to create a visual of the Mona Lisa in one shot. This was from nVidia’s nVision conference earlier this week, and they have much more detail on their blog.
Great review of the recently released Freepath 2.0 public beta. If you have a lot of digital content that you like to show and share, check it out. Also, read the complete review from Sarah Perez on Channel 10.
Every once in awhile I interrupt this blog to allow me to rant a bit about marketing tactics, strategies or just bad ideas I run across. I’ve got a few, this week related to the Democratic National Convention (don’t worry, this is a non-partisan blog and I’m sure I will find many marketing gaffes at the upcoming Republican National Convention):
Why do the songs that accompany all of the women speaking at the Democratic National Convention focus on the fact that they are women and not that they are capable, accomplished trustworthy etc?
Following Michelle Obama’s well done speech, the song that played was “Isn’t she lovely,” by Stevie Wonder. Sure, she’s lovely, let’s trivialize her accomplishments and the great speech she just gave about community engagement by saying she’s lovely.
The video that preceded Hillary Clinton’s speech started with “She’s Really Got Me Now,” by The Kinks, and then went into “American Girl,” by Tom Petty. I was waiting for them to play “Legs” by ZZ Top, but Clinton took care of that with her reference to “The Sisterhood of the Traveling Pantsuits.” For me, this would be like if at the Republican convention after Mitt Romney spoke they played “Mo’ Money Mo’ Problems,” by Notorious B.I.G. or after Giuliani speaks they play, “All my exes live in Texas.”
If you see someone hanging around the old Tower Records location that looks kind of like a young Tom Hanks, you’re not crazy. According to the Bee, Sacramento native Colin Hanks (son of Tom Hanks) is working on a documentary on Tower and its founder Russ Solomon.
So you can wait for the movie, and while you do, go and support Russ Solomon and Tower’s new incarnation R5 Records. Got to love a guy that starts a business at 81.
Clients often say, “we want to create a viral video.” It’s easy to create a video, it’s hard to create one that takes off.
There are several things that can help a video to take off, here are a few of them:
it has to be compelling (this might be oddly funny i.e. NUMA NUMA, timely i.e Paris Hilton’s response to John McCain, heart-warming like the late Randy Pausch’s last lecture, or just oddly compelling like the Daft Punk girl)
a story arc – albeit short – not all videos have them but it can help
something people can identify with
safe for work – most people view online video at work, don’t make them feel like they’re going to be fired for watching
a core audience – who is going to start the video moving? There has to be some core group that cares about the content, then it can move beyond them