not where it’s going be. I’m referring to a quote often attributed to Wayne Gretzky, “I skate to where the puck is going to be, not to where it has been.” Depending on the version of the quote you see, it is demonstrating the difference between a good hockey player and a (the) great one.
“Wagoner also likes to point out that GM decided not to market gas-saving hybrid vehicles until very recently because there wasn’t a significant market for them.
That didn’t stop Toyota which started work on what became the hybrid Prius in 1993 and now has a stranglehold on the hybrid market.”
GM wasn’t doing it because there wasn’t a market. There was apparently a need and Toyota created a market. Think about that in any business. Just because someone isn’t buying a product or service right now, doesn’t mean they don’t need it.